How To Create Designs & Logos For Your Clothing Brand

Whether you’re looking to create shirt designs for your child’s sports team or to get started with your own clothing label, actually creating the designs can be difficult. In this article, we’ll go discuss how you can create your own clothing designs, logos, and styles.

shirt with logo "your design here"

Software For Creating Your Designs

In the past creating a logo or design was primarily achieved through sketches and drawings. Thanks to technology, it’s now mostly done via a handful of programs. But these programs vary in price and functionality. So which is best for creating clothing designs and logos?

Adobe Photoshop and Illustrator 

Perhaps the most prevalent, these two Adobe software options are perfect for people who take their design game seriously. Whilst somewhat expensive, Photoshop and Illustrator are hands down your go-to programs for creating designs to use for your apparel company. Their innovation and ever-expanding functionality to do anything mean adobe products will always be a fantastic option for designers.

Whilst there’s a lot of analysis that can be done to try and compare which of these two is better suited for you, typically Photoshop is a better option when the t-shirt design is photo-based. If the design is a graphic creation, Illustrator is your best bet.

GraffixPro Studio

A more beginner-friendly option for creating clothing designs is GraffixPro Studio, as it’s less technical than the aforementioned Adobe products. The only downsides are its price and somewhat limited capability. For designers new in the game looking to up your standard, this is a good stepping stone.


A welcome sight for beginners and amateurs, CorelDraw is free. The only cost is the time you may have to use trying to figure out how to actually use it. It wasn’t created for clothing design, and therefore can be a bit unintuitive.


Another free software option, InkScape is somewhat similar to CorelDraw in that it can be hard to wrap your head around at the start. It has a great online community however that can help you out along your learning journey.

Silhouette Studio Design Software

Our final free software-recommendation was created specifically to work with Silhouette products. Simplistic and easy to use, this program is the perfect companion for individuals who own and use Silhouette cutting machines such as the Cameo 4 Pro. With full vectorising functionality and an intuitive user interface, if you own a Silhouette cutter, this is a great option.

Other Methods For Creating Apparel Designs

If you don’t have the time, knowledge, or capability to create your own designs through a computer program, you still have a few options available.

Find / Hire A Graphic Designer

For graphic designers, creating logos and designs is their bread and butter. You can often find graphic designers still learning in university that will help out for a small fee. This option will give you better freedom in bringing your idea to life, without the time cost required to actually create them yourself.

Pay A Freelancer

Essentially the same as finding a graphic designer, this method involves using a site like Fiverr or Freelancer to source someone that can create designs for you. If you go down this route, be sure to choose a bidder that has good reviews and a history of completed jobs. Also, ensure you provide as much information as possible to ensure they create something you truly want.

Logo & Design Libraries

There are multiple free and paid-for template websites on the internet that you can use to download pre-created designs. The only downside is it can be difficult finding something you like. If this is your method you’ll have to be somewhat less picky. If you intend to sell clothes that utilise these template designs, make sure it really is free to use, otherwise there might be legal ramifications.

Permanent Marker

Depending on what you need to create, this may be your quickest and easiest method to put a design or logo on clothing. You can find proper fabric markers, but your typical permanent marker should do a simple job.

Wrapping Up

As you can see, there’s quite a wide range of options available to you. Ultimately it’s up to you to decide which method suits your needs and resources. For someone just getting started with your clothing label, or for one-off jobs, free templates are a great place to start.

However, if you’re looking to up your game and professionalism, you’ll want to consider creating your designs yourself, or having them professionally done.